We have developed a robust process for producing high quality, effective skyscraper articles. Each project is different, but the following framework works for just about every article and client.
Decide on an article angle that is interesting to the target audience. This involves understanding niche trends and reading the questions and comments people are writing about in social media.
Develop mind-blowing content based on the thorough research and analysis of the market. We use several content marketing tools to get an idea of what type of content has the potential to go viral in your niche. Content is usually lengthy, approximately 1,000 to 3,000 words long.
Understand your brand and overall content strategy, to ensure the voice and content are aligned with your other marketing channels.
Skyscrapers articles by our Brighton copywriters have the potential to drive traffic, enhance brand reputation, and increase site authority through natural inbound links. If you want to speak to our content experts about how skyscraper articles can add value as part of your content strategy then get in touch today.