Contrary to popular opinion, blogging isn’t easy. Ever since search engines, especially Google, introduced ‘do follow’ and ‘no follow’ links, the need for good quality blog writing and high quality marketing material has grown enormously. Why so? Because now content marketers rely on blogging more than ever to reach out to their target audience. The search engine ranking dance is very different to how it was just a few years ago. Long gone are the days when article submission to directories and review websites was considered a main strategy. Today, blogging is vital to content marketing strategy; and quality blogs that are often the key.