Blog Writing and Marketing Strategies to Jump Start Your Blogging Network!

Contrary to popular opinion, blogging isn’t easy. Ever since search engines, especially Google, introduced ‘do follow’ and ‘no follow’ links, the need for good quality blog writing and high quality marketing material has grown enormously. Why so? Because now content marketers rely on blogging more than ever to reach out to their target audience. The search engine ranking dance is very different to how it was just a few years ago. Long gone are the days when article submission to directories and review websites was considered a main strategy. Today, blogging is vital to content marketing strategy; and quality blogs that are often the key.

I can Write My Own Blogs...Why Should I Hire You?

Blogging seems like an easy job. You simply put your thoughts in a post, hit publish and there you go! You have your blog post published. But, your blog isn’t getting views? Sure, blogging is partly about writing your heart out to your audience, but it is so much more. It is about understanding thematic and keyword strategy and applying that knowledge to your specific niche. It is about writing naturally, but with a clear understanding of the impact of the content on both your target audience and search engine reputation!


At Pavilion Copywriting, we are not just a group of happy Brighton bloggers. We are highly qualified and experienced content marketers and strategists, who devise strategies not just to create compelling content but also to make sure the content has the potential to go viral, and fits into an overall promotion plan. Here’s how we do it:

We Use Multiple Content Marketing Tools to Get Audience Insight:

Yes. We really do go that deep. After all, blogging is all about content marketing. If your content is not resonating with your target market, it’s missing the point. We use the latest tools to figure out:

  • Industry Trends and Standards
  • Successful Viral Content in Your Industry
  • Keyword and Theme Research and Analysis

Devising a Sure-Fire Content Marketing Strategy:

It all comes down to the bigger picture. Blogging is a long term task with short term goals in place. You need to create loyal readers who can share your content and convert into customers. The entire purpose of blogging is to nourish your leads by attracting and engaging qualified leads.

Our blogging strategies include multiple types of blog posts to ensure your content stands out in the search engines and is interesting to your viewers. Here are some of the article types we use:

  • Skyscraper articles
  • Pillar articles
  • Industry News Articles
  • Blog Posts
  • And a lot more!

By combining different content types and creating a quarterly, monthly and weekly plan, we create a robust strategy that helps your site rank, and wins more business.

Endless Opportunities with Our Brighton Blogging Solutions:

Our blogging solutions are designed to drive your business to the next level. We will thoroughly analyse your market to ensure we hit the mark, and then will drive traffic and conversion through our content. We will also use social media to raise the profile of your content, and your blog will become filled with positive indicators for the search engines.


If you would like to find out more about how our Brighton blog solutions can raise the bar for your business then get in touch today for a free consultation.

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