Website Copywriting

Persuasive Web Copywriting that Increases Your Conversion Rates and Reduces Your Bounce Rates

Wondering how to improve your search engine rankings? Want to reduce your bounce rate through compelling website content? Enter Pavilion Copywriting.

Our Brighton web copywriting service is designed to take the headache out of the copy production process. We have the people, the analysis tools, the processes and the experience to deliver; every time!

Why Outsource Your Web Copy Writing to us?

The need for experts to manage your website copywriting tasks has never been greater. Today, website copywriting is not just about creating lengthy posts and stuffing them with keywords. It involves knowledge about keyword prominence, link juice, semantic search and LSI keywords, microcopy, visitor psychology and behavior and much more. With search engines placing more and more emphasis on quality content, it’s not enough these days to hire freelancers who have had no training, or an agency that doesn’t stay on top of trends.

We take our role in your copywriting process very seriously. Our Brighton web copywriting team can work on your blog posts, guest posts, press releases, website pages, sales copy, newsletters and much more. We take all of the hassle out of the process, leaving you free to concentrate on building your business.

When we are writing your website copy, we focus on the following areas:

Creating compelling content by using strong call to action messages
Creating credibility by using data from reputable sources
Optimizing the website content based on a deep understanding of search engine algorithms
Structuring content so it is readable and visually appealing
Structuring on-page content for higher search engine rankings
Using LSI Keywords to ensure your content ranks for target terms

But, that’s just the formula. The essence of our winning is our process. The first stage is always a consultation with you. We need to understand your business, and how you like your content done. We can then work with you to devise a web copy strategy that will get results as part of an overall, integrate content development plan.

Here’s what our process looks like after the consultation:

Step 1: Keyword Research and Analysis:

We use multiple tools to find:

High volume keywords
Core categories and themes related to the content
LSI Keywords and Synonyms

Once the keyword research is performed, we conduct a live analysis by using the keywords in search engines to check the results. This way, we are able to understand the competition and industry standards. We also provide you with competitor analysis, defining the different practices your competitors have adopted in order to rank in the top ten in search engine rankings.

Step 2: Creating Compelling Website Content Using the Keywords:

Once your keywords are finalized, the next step is to develop content by using the keywords in a natural way. The art is to use the keywords and create compelling content that can entice your visitors to take action. In addition, we use the keywords and related keywords in the content in a structured way to ensure they are picked up by search engine crawlers easily.

We use microcopy to increase the power of your web copy, and images to enhance the appeal.

All of these strategies combine to make content that ranks well, converts well and creates a positive brand image.

Step 3: Unlimited Revisions:

It goes without saying that we provide unlimited revisions until you are satisfied. We discuss and implement the revisions to ensure your website content is what you need. For us it’s all about keeping our customers happy! That’s why we get so many word of mouth recommendations.

To find our more about our Brighton web copywriting service get in touch today. We can provide you with a smooth content production process.