As more and more studies, research, and surveys roll in, all of it points to the fact that getting your local SEO right is crucial for your business.
In its most basic form, local SEO is a variety of ways in which you can optimize your site specifically for users searching for a geographically defined location.
On that note, one of the essential parts of Local SEO Checklist is copywriting. It encompasses every written content that you place on your site.
That’s why, in this post, we’ll talk about the reasons how effective copywriting can improve your London SEO ranking.
Engaging Articles Boosts Your Rankings
SEO isn’t about writing something and then stuffing it with keywords. Instead, it’s about delivering the kind of content users and search engines want to see.
If the content you wrote delivers an excellent experience to web users, then search engines are more likely to take notice, which helps boost your rankings.
So keep in mind that always deliver something valuable. In the end, it’s not how many users come to your page. It’s about keeping them there, engaged with your content.
If you want them to take notice, then offer them value.
Optimized Title Tags Drive Clicks
Having overly generic title tags are one of the most common mistakes businesses and brands make.
When you choose a generic title tag for one of your pages, you’re missing out a massive local SEO copywriting opportunity. It’s almost as if you’re almost telling Google that those pages aren’t relevant.
The irony here is that your product and home pages are vital ‒ they’re the most relevant content that you can have in your SEO. It’s especially true in the local context, wherein users often want quick answers to their problems.
That’s why it’s essential to use “branded” terms (that have local intent) for the title tags of all your pages.
For instance, you’re a coffee shop in Dallas looking for local search traffic. Instead of putting the generic term “Products” for the title of your product page, you should instead use this format: Primary Keyword – Secondary Keyword I Brand Name.
Quality Links Improve Brand Authority
Links are vital for your on-page SEO. They boost the credibility and authority of your page.
Take note that there are different types of links that you should pay attention to:
Internal: Internal links are links that lead directly to the content on your site. Not only that they help keep visitors, but they also help improve your rankings.
External: These are links found on other sites. Google likes them because it provides visitors excellent user experience. When you’re linking for more authoritative websites, it simply goes to show that you’re providing an excellent source of information for users.
Backlinks: These lead directly to your pages coming from other sites. You can receive backlinks by writing guest posts and adding links to your website. So, write excellent content that other sites are more than happy to link to.
Remember that the number of backlinks to your website and the quality of sites that link back to you will determine your authority with Google.
Long-Tail Keywords Gives You an Even Ground
Usually, the “head” keyword is also known as your primary keyword. For instance, if your site is all about mountain climbing, then “mountain climbing” is your head keyword.
Since head keywords are general, they receive a higher search volume. At the same time, they’re so competitive that it’s almost impossible for you to rank with them. Chances are, these keywords only work for more prominent brands with higher web authority.
However, if you’re like most sites, then you need to target long-tail keywords instead.
Long-tail keywords have fewer search volume. That’s why they give you a higher chance to rank on top of the search results.
It could be keywords like guided California mountain climbing tours or beginner mountain climbing in California.
Featured Snippets Piques Readers’ Curiosity
Featured snippets are stealing everyone’s attention on the search results page.
But the question is, how do you get there? Well, you have to rank on the top page of Google first.
So, select keywords that you’ve already ranked for, and look for the ones that have a featured snippet. Once you know what those keywords are, start creating a snippet bait.
Snippet baits are usually made up of blocks of texts that are about 40 to 60 words that target the snippet explicitly. It often functions to answer a question or give factual information that’s directly related to the keyword.
Moreover, create a definition, make it as clear as possible, and then place it in the content. If you can, add a list or table. Sometimes, Google shows them in the snippets as well, if it’s relevant.
Voice Search Gets You Ahead of the Game
Voice search is a trend that’s continuously on the rise. Think about Siri or Alexa ‒ people love them, don’t they?
So instead of bothering to type on Google, some users would ask on voice search, and they’ll get the results!
That’s precisely why you must include voice search in your SEO copywriting strategy.
- To be able to optimize for it, you must first rank on the top page.
- Also, most people often ask actual questions on voice search. They’re not cut words or phrases. So it’s best to include real-life queries in your content.
Think of the possible questions a user would ask on voice search. Afterwards, follow it up with an excellent answer.
When it comes to SEO copywriting, change is a good thing. Rather than seeing it as an obstacle, accept it as part of growth and to continually improve.
It takes a lot of effort to rank well on search engines, but if you’re willing to make an effort, then you’ll more likely to achieve success the long run.